Wal-Mart Introduces New Price Toning
To further enhance the sales against firm rivalries, Wal-Mart made a decision to introduce its newest holiday price assurance program available on U.S. chain stores starting Monday. Counted in the program, shoppers shall accept money back on the difference if they can find out on a product purchased at any Wal-Mart stores advertised for a reduced cost in a competitor. This price assurance program will go on for merchandises purchased Nov. 1 through Dec. 25 that can be seen at a competitor’s store in the same native area. In accepting a gift card, buyers must show their original receipt with the competitor’s printed ad before Dec. 25.
Excerpt:
"Under the program, the world's largest retailer will offer shoppers a refund on the difference if they find the same product they purchased at a Wal-Mart store advertised for a lower price elsewhere."
Original article can be found at:
http://money.cnn.com/2011/10/24/pf/walmart_shopping/index.htm
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